TOURIST PERCEPTION AND THE NETWORK CONFIGURATION: FRAMEWORK FOR DESTINATION MANAGEMENT Lluís Prats University of Girona, Business Organizationa and Management Department Girona, Spain e-mail: lluis.prats@udg.edu and Raquel Camprubí University of Girona, Business Organization and Management Department Girona, Spain e-mail: raquel.camprubi@udg.edu ABSTRACT We assume that tourism destination is a relational network, where interact the different tourism agents in order to planning and managing the tourism destination. We also assume that tourists arrive there after having a decision-making process where the central element is the tourism destination image, which has been influenced by a range number of image formation agents. In this context, the aim of this paper is to examine how an integrated market approach that considers the relationship between the supply and the tourist demand, from the destination image point of view, can contribute to emit a better and more real tourism image. In order to achieve this goal we present a conceptual model that shows the interaction between tourism agents and tourists and we also propose a methodological analysis to carry out the surveys using the proposed model. Key Words: tourism destination, management, relational networks, tourism image, perception.