Tarih Okulu Dergisi (TOD) Journal of History School (JOHS) Aralık 2015 December 2015 Yıl 8, Sayı XXIV, ss. 561-574. Year 8, Issue XXIV, pp. 561-574. DOI No: http://dx.doi.org/10.14225/Joh771 DAN BILZERIAN’S “MAN” PROFILE ON SOCIAL MEDIA FOCUSED ON “VEHICLE-MAIDEN-WEAPON” CONCEPTION Türker ELİTAŞ  Savaş KESKİN Abstract Commoditized and commercially blessed female body had become to be presented and used in distinctive forms in daily life. This occasion transformed the conception of “stallion-maiden-weapon” which was associated in traditional societies as a man’s extension of masculinity and property perception, in to “vehicle-maiden- weapon” in neo-liberal and capitalist societies. Social media provides an efficient resource for this modern meta trilogy to be used as a popular masculine image. Dan Bilzerian, who recently arises as a social media celebrity, created a popular masculine image focusing on the conception of “vehicle-maiden-weapon”. Dan Bilzerian reached high numbers of followers by sharing photos of luxury cars, expensive guns and dozens of women photos which expressing sexuality on his social media accounts. This paper examines Dan Bilzerian’s social media performance by using scientific data sets and explains how female body is used and commoditized for building the masculine image. Keywords: Social Media, Dan Bilzerian, Female Identity, Image "At, Avrat, Silah" Kavrayışı Bağlamında Dan Bilzerian'ın Sosyal Medyadaki "Erkek" Profili Özet Tecimsel olarak kutsanan ve metalaştırılan kadın bedeni, gündelik aktivitelerde farklı biçimlerde sunulmaya ve kullanılmaya başlanmıştır. Bu durum geleneksel toplumlarda erkeğin benlik ve mülkiyet algısının bir uzantısı olarak ortaya çıkan “at - avrat-silah” kavrayışının neo-liberal kapitalist toplumlarda “araba-avrat-silah” kavrayışı olarak değer kazanmasına neden olmuştur. Sosyal medya, bu modern meta üçlemesinin,  Arş. Gör., Fırat Üniversitesi.İletişim Fakültesi