PLEASE SCROLL DOWN FOR ARTICLE This article was downloaded by: [Ryu, Kisang] On: 2 August 2010 Access details: Access Details: [subscription number 924972159] Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37- 41 Mortimer Street, London W1T 3JH, UK Journal of Travel & Tourism Marketing Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t792306980 Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans Kisang Ryu a ; Heesup Han b a Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration, The University of New Orleans, New Orleans, LA, USA b Department of Tourism Management, College of Business Administration, Dong-A University, Seo-gu, Busan, Korea Online publication date: 30 July 2010 To cite this Article Ryu, Kisang and Han, Heesup(2010) 'Predicting Tourists' Intention to Try Local Cuisine Using a Modified Theory of Reasoned Action: The Case of New Orleans', Journal of Travel & Tourism Marketing, 27: 5, 491 — 506 To link to this Article: DOI: 10.1080/10548408.2010.499061 URL: http://dx.doi.org/10.1080/10548408.2010.499061 Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.