Seite 1 von 11 Community Based Innovation and Cross Industry Technology Acceptance Rainer Hasenauer* 1. Introduction .................................................................................................................... 2 2. Definitions ...................................................................................................................... 3 2.1 Community Based Innovation (CBI) ...................................................................... 3 2.2 The Spread of Innovation ....................................................................................... 4 2.3 Technology Acceptance and Assimilation Gap ..................................................... 4 2.4 Lead User ................................................................................................................ 5 2.5 Innovation Resistance ............................................................................................. 5 3. A Model of CBI Test Bed for Cross Industry Technology Acceptance ......................... 6 3.1 Microstructure of CBI Test Bed ............................................................................. 6 3.2 Social Percolation in the CBI Test Bed .................................................................. 7 3.3 CBI Test Bed for Smart Textiles ............................................................................ 7 4. Conclusions .................................................................................................................... 8 5. Bibliography ................................................................................................................... 9 Hon.Prof. Dkfm.Dr. Rainer Hasenauer Institut für Marketing Management, Forschungsbereich High Tech Marketing Wirtschaftsuniversität Wien. http://www2.wu-wien.ac.at/marketing/ Adresse: Vereinigung HiTec Marketing Lothringerstraße 14 A-1030 Wien www.hitec.at Mail: rh@hitec.at Mobile phone: +436641609106