IJEBR
2,3
48
Ownership redirection trends
in franchising
A cross-sectoral investigation
Rajiv P. Dant
School of Management, Boston University, Boston, MA, USA
Audhesh K. Paswan
School of Business, University of South Dakota, Vermillion, SD, USA,
and
John Stanworth
International Franchise Research Centre, Faculty of Business,
University of Westminster, London, UK
Introduction
Spawned by the provocative work of Oxenfeldt and Kelly (1968) and nested within
organizational life-cycle theory, the subject of ownership redirection in franchising
has attracted considerable attention from scholars across a variety of disciplines.
It has been examined from diverse perspectives including its socio-economic
implications (Hunt, 1972; Ozanne and Hunt, 1971), its legal implications (Hunt and
Nevin, 1975, 1976; Scammon and Sheffet, 1986; Sheffet and Scammon, 1985, 1986;
Strasser, 1986), its impact on selection, training and control (Trombetta and Page,
1978; Wattel, 1968), and its public policy ramifications (Dant et al., 1992). In
addition to Oxenfeldt and Kelly’s work, broad-based institutional frameworks like
transaction cost economics (see Williamson, 1975, 1985) and agency theory (see
Bergen et al. , 1992; Fama and Jensen, 1983a, 1983b) have sometimes been invoked
in attempts to predict and explain ownership redirection patterns. The net result
has been a rich stream of conceptual as well as empirical literature spanning 25
years. Recently, Dant et al . (1996a) have systematically attempted to review this
empirical literature from a meta-analytic perspective.
The ownership redirection thesis in franchising points to the premise that
franchising and franchisees may simply be a short-term, early stage,
development feature in the growth patterns of certain service-oriented businesses
in Western (and increasingly global) economics. Once financial, human capital
and local market intelligence resources are no longer at a premium, the (now
former) franchisor will prefer to adopt more conventional growth strategies (e.g.
opening company branches) in order to meet future challenges and the needs of
future growth. W hile this debate has been waged for over 25 years now, it shows
few, if any, signs of abating.
The literature on ownership redirection is typified by several unresolved
conceptual and methodological issues. For instance, theory construction for
International Journal of
Entrepreneurial Behaviour &
Research, Vol. 2 No. 3, 1996,
pp. 48-67. © MCB University Press,
1355-2554