1 Perspectives of Construction Business Marketing Strategies of SME Contracting Firms in Ghana Owusu-Manu 1 , D., Badu 2 , E., Yeboah 3 , A., Darko 4 , A. 1 PhD, Senior Lecturer, Department of Building Technology Kwame Nkrumah University of Science and Technology, Kumasi Email: d.owusumanu@gmail.com 1 PhD, Professor, Department of Building Technology Kwame Nkrumah University of Science and Technology, Kumasi Email: edwardbadu@gmail.com 3 PhD, Senior Lecturer Department of Marketing School of Business, Kumasi Polytechnic Email: asiamah_yeboah@yahoo.com 4 Teaching Assistant, Department of Building Technology Kwame Nkrumah University of Science and Technology, Kumasi Email: amosdarko34@gmail.com ABSTRACT The survival of Small Medium Enterprises (SMEs) in an increasingly competitive business environment is underpinned by the adoption of appropriate marketing strategies. These marketing strategies emanate organizational growth, which eventually influence SMEs marketing performance and outcomes. However, research into marketing strategies and its outcomes in SME contracting firms in Ghana is scarce. In an effort to address these research gaps, this paper is articulated with the aim to explore the underlying marketing strategies of SMEs contracting firms in Ghana. Utilizing convenient sampling technique, a survey questionnaire was used to elicit perceptions of these marketing strategies identified from extant literature and preliminary survey. Data generated from the field survey was analyzed using the relative importance index (RII) to examine their relative importance. The findings of the paper are largely anchored in the social capital theory and explained in terms of firm-customer relationships; partnering agreements; professional references; research; and location as the main marketing strategies. The findings of the paper would serve as a guide to contractors, individuals and entrepreneurs exploring alternative options to improve their marketing performance and business prospects. Further research is recommended to examine the challenges confronting SMEs contracting firms in Ghana. Keywords: Contracting Firms, Ghana, Marketing, Strategies, SMES.