Business and Society Review 111:2 235–240 © 2006 Center for Business Ethics at Bentley College. Published by Blackwell Publishing, 350 Main Street, Malden, MA 02148, USA, and 9600 Garsington Road, Oxford OX4 2DQ, UK. Blackwell Publishing Ltd Oxford, UK BASR Business and Society Review 0045-3609 © 2006 Center for Business Ethics at Bentley College 111 2 Book Review BUSINESS and SOCIETY REVIEW BOOK REVIEW Book Review: Corporation, Be Good! The Story of Corporate Social Responsibility (By William C. Frederick, Dog Ear Publishing, 2006) ANTHONY F. BUONO C orporation, Be Good! is a journey through time, an eyewitness, “I-was-there” story of how the business world discovered, resisted, and according to its author, ultimately embraced the ideal of corporate social responsibility (CSR). Defining CSR in its broadest sense as the ongoing attempt to “find ways to live peacefully and respectfully with one’s neighbors,” William Frederick argues that we expect our corporate neighbors, much like we would the family next door, to be friendly and to treat us with consider- ation. The resulting “network of neighborly relations” has, over time, propelled CSR into the limelight, turning it into a significant public issue as the business world has increasingly found that “profit making is no stranger to social constraints.” The volume is a thought-provoking, though at times frustrating account of the quest to find the “CSR grail.” Each chapter interweaves an intriguing mix of scholarly insight and personal reflection through an intimate, reflective subtext as Frederick traces his own search for the meaning of corporate social responsibility—for the larger business community and for business schools. Frederick, who is noted as “one of the founders of the study of corporate social Reviewer Anthony F. Buono is professor of management and sociology at Bentley College and Coordinator of the Bentley Alliance for Ethics and Social Responsibility.