International Conference on Marketing Paradigms in emerging economies at iFEEL, Lonavala, India on 16 th Feb, 2013 Title: Exploring the conceptualization of work alienation in different cultural contexts. Author: Apurva Sanaria Doctoral Student, XLRI Jamshedpur, India About the Author: Apurva Sanaria is currently pursuing his Ph.D. in Organizational Behavior from XLRI, Jamshedpur. He is a post graduate in HRD. He also has an MBA (Finance & International Business) as well as a degree in Law (LLB). He is accredited for Firo-B (Psychometrics) and Assessment Centers. He is also a trained Executive Coach and Environmental Auditor (ISO 14000). His corporate exposure includes organizations such as TV Rao Learning Systems, National Kidney Foundation (Singapore), IMRB International, ICICI Group, Future Group, Reliance Industries Limited, Kribhco Limited, Luthra Group, and Essar Group. His research papers have been selected for presentation at various international conferences. He has been a visiting faculty with Goa Institute of Management (GIM), Entrepreneurship Development Institute of India (EDII), Europe Asia Business School (EABS), Xavier's Institute of Management & Research (XIMR), Universal Business School (UBS), and other reputed institutes. Contact Details: asanaria@yahoo.co.in r10002@astra.xlri.ac.in Phone: +91-99201-60925