See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/258286695 Country image as a nation-branding tool ARTICLE in MARKETING INTELLIGENCE & PLANNING · APRIL 2013 DOI: 10.1108/MIP-04-2013-0060 CITATIONS 6 READS 145 3 AUTHORS, INCLUDING: Ulla Hakala University of Turku 17 PUBLICATIONS 63 CITATIONS SEE PROFILE Arja Lemmetyinen University of Turku 32 PUBLICATIONS 117 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Ulla Hakala Retrieved on: 03 February 2016