VOLUME 13, NUMBER 2 FALL 1998 EDITORIAL Reflect What We Teach 3 W. Rocky Newman DEAN’S FORUM Parterning Our Way into the 21st Century 4 Neil A. Palomba Issues Influencing Use of Electronic Data Interchange Technology 7 Charles Watts, Patrick T. Hogan and Mark Treleven Information Systems Satisfaction 15 Patricia A. Essex Forecasting for the Small Retail Business 27 J. Holton Wilson and Robert Miller Gender Differences in the Job Attitudes of Accountants 35 Jane E. Baird, Robert C. Zelin II and Dale E. Marxen Influence Tactics as Signals of Fit and Precursors of Turnover 45 Rebecca A. Thacker BOOK REVIEW The Human Equations 55 Sandra A. King Net Gain 58 Renee M. Wachter J ournal B usiness mid-american of