Arbeitsbericht Nr. 7 Dortmund, September 2002 Edwin J. Nijssen / Jagdip Singh / Deepak Sirdeshmukh / Hartmut H. Holzmüller TOWARDS A DISPOSITIONAL APPROACH FOR INVESTIGATING INDUSTRY EFFECTS IN CONSUMER-FIRM RELATIONSHIPS Forthcoming in the Journal of the Academy of Marketing Science, Vol. 31, No. 1, Winter 2003 CONTENTS Dr. Edwin J. Nijssen Professor of Marketing Nijmegen School of Management University of Nijmegen Nijmegen, NL Jagdip Singh, Ph.D. Professor of Marketing Weatherhead School of Management Case Western Reserve University Cleveland, Ohio Deepak Sirdeshmukh, Ph.D. Enterprise Loyalty Group Cleveland, Ohio Dr. Hartmut H. Holzmüller Chair of Marketing Department of Marketing University of Dortmund Dortmund, Germany