See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/277338822 Edutainment experiences for children in retail stores, from a child’s perspective ARTICLE in JOURNAL OF RETAILING AND CONSUMER SERVICES · SEPTEMBER 2015 DOI: 10.1016/j.jretconser.2015.05.004 READS 56 4 AUTHORS, INCLUDING: Florence Feenstra ESSCA School of Management 9 PUBLICATIONS 5 CITATIONS SEE PROFILE Laurent Muzellec Trinity College Dublin 28 PUBLICATIONS 238 CITATIONS SEE PROFILE Brigitte de faultrier ESSCA School of Management 36 PUBLICATIONS 28 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. Available from: Florence Feenstra Retrieved on: 04 February 2016