0 Things that Should Be Kept: How Cherished Possessions become Inalienable Wealth Carolyn Folkman Curasi Linda L. Price Eric J. Arnould October, 2001 Authors' Note: Carolyn F. Curasi is an Assistant Professor at Berry College, Linda L. Price is E. J. Faulkner Professor of Marketing and Agribusiness and Eric J. Arnould is a Professor of Marketing, both at the University of Nebraska. This research was funded in part by a research grant from the Research Council, University of South Florida and from the Institute on Aging, University of South Florida. The authors would like to thank the Associate Editor, and three reviewers for their many helpful comments on earlier versions of this manuscript. We would also like to thank graduate students at the University of Nebraska, participants in the Sheth Research Camp, University of Pittsburgh, and seminars at University of California Irvine, and Australian Graduate School of Management for comments on an earlier version of this manuscript. Correspondence should be directed to Carolyn Folkman Curasi, Berry College, Campbell School of Business, Mt. Berry, GA 30149-5024.