International Journal of Scientific & Engineering Research, Volume 7, Issue 1, January-2016 899 ISSN 2229-5518 IJSER © 2016 http://www.ijser.org The Business Transformation Management (BTM) and its impact on the Continuous Quality Improvement(CQI) for having an effective Strategic Business Intelligence as well as a valuable Competitive Intelligence Dr. Mahmoud Ahmady Ramadan Arab Academy for Science, Technology and Maritime Transport (AASTMT), International Business Administration and Marketing department Business Collage, Cairo-Egypt Abstract-This paper aims to explain how can the organizations develop a unique position in the marketplace , achieve a dominant strategic success and have a valuable sustainable competitive intelligence by trying to cut over the loop effectively of dealing with very dynamic and stressful forces of changes for exceeding the stakeholders’’ expectations which are usually the highest reasons that is pushing the organization to act reactively and working on unexpected direction .Consequently, here is the golden question, how can the organization react with these toughness forces for changing and improving with assurance and proactively? Is just applying CQI technique or applying one of the major change strategies -as developmental change or transitional change or even transformational change-only or applying the both. Here is a sub-questions will be pop up as, which approach should be implemented first, is there any conflict in interesting between them, which one will lead to Continuous improvement (CI) This paper also presents the critical dark side of the planning, conducting and assessment of CQI approach that are totally damage any success of this approach on the long run and how the BTM dealing with that issue rootly through executing a new methodology Also, This paper describes an innovative methodology for enabling and sustaining CI called" Interoperability Transformational of Continues Quality Improvement ” (ITCQI), it is fully systematic overlapping between the BTM system in the interior of the CQI approach and I do develop a roadmap that will leads to the necessary output of having an effective competitive intelligence In the final section, conclusion and future research directions are presented that to guarantee the most usefulness of organizational decisions successful regarding the implementation and sustainability of improvement programs by regarding its responsiveness of not only the new opportunities but also being a very effective entrepreneurship organization , rapidly growing market demands and being highly proactive in dealing with their valuable customer voices . IndexTerms: Business Transformation Management- Continuous Quality Improvement- interoperability – innovation - valuable competitive intelligence- Interoperability Transformational of Continues Quality Improvement (ITCQI)- sustainability- strategic business intelligence ——————————  —————————— 1 INTRODUCTION Today’s businesses face unprecedented challenges and changes. Globalization is creating worldwide competition for resources, talent, and products, (Oracle 2010). Besides that, Competitive intelligence has undergone a raising interest in recent years as a result of the information explosion and the sharpness of information technologies, (Paraschiv et al., and 2009).and adds that, Competitiveness is a natural relationship between businesses. Business competitors are other organizations offering the same product or service in the present time but also in the future and also organizations that could remove the need for a product or service by offering substitutes or changing habits. And according to Atem et al.,(2007) that customers yearning for continuous increase in quality and a corresponding decrease in price and delivery time, prevailing business strategies would always be unreliable to meet consumers’ satisfaction. Organisations are always under immense pressure to meet the requirements of their stakeholders. The efforts to fulfill the needs of various stakeholders IJSER