Color Consciousness
JASON SMITH
George Mason University, USA
he concept color consciousness is a term
used in understanding the complex dimen-
sions of race in society. As an example,
St. Clair Drake and Horace Cayton’s Black
Metropolis (1970) highlighted the signiicance
of the “race man” in the Bronzeville section
of Chicago. Race men and women were
individuals who saw themselves as proud of
their race and who engaged in activities to
both enhance racial pride and to advance
the race in the social hierarchy. he race
man concept used by Drake and Cayton
helped to observe how race consciousness
permeated the lives of black Chicagoans,
particularly how this consciousness led to
racial solidarity. his consciousness, however,
was a direct acknowledgment of their racial
status as black Chicagoans saw themselves; a
status that was subjected to structural forces
that emanated from the Jim Crow system in
which they lived. As racial solidarity was one
of the consequences of racial consciousness,
black leaders sought to harness black discon-
tentment in order to advance economic and
political objectives.
As Drake and Cayton (1970) illustrate,
the collective acknowledgment of a group’s
racial—or color—position is relative to the
dominant power structure that positions
whiteness at the center of that structure. As
part of the critical race theory movement
emanating from the legal ield in the 1980s,
the concept of color consciousness scrambles
and upsets the status quo position toward
understanding inequality. Indeed, color con-
sciousness forces us to revisit group relations
he Wiley Blackwell Encyclopedia of Race, Ethnicity, and Nationalism, First Edition.
Edited by John Stone, Rutledge M. Dennis, Polly S. Rizova, Anthony D. Smith, and Xiaoshuo Hou.
© 2016 John Wiley & Sons, Ltd. Published 2016 by John Wiley & Sons, Ltd.
DOI: 10.1002/9781118663202.wberen172
and interactions from the vantage point of
the multiple power structures created and
sustained on white privilege as can be seen,
experienced, and analyzed in various social
institutions. However, rather than focusing
solely on static institutions, political sci-
entists highlight the importance of “racial
institutional orders,” which focus on how
institutions are shaped, racially, by the racial
ideologies of the coalitions and special inter-
est groups that create and maintain them.
Sociological research makes a major contri-
bution in this area by acknowledging how
racism is practiced overtly/covertly at indi-
vidual/structural levels; sociological research
also advances knowledge in this area by
tracing and demonstrating the ways in which
race, as a dynamic process, is intricately
linked to political struggles. Additionally,
sociological research highlights the cultural
elements of race and links them to important
structural societal dimensions.
Currently, a persistent and highly struc-
tured racial hierarchy exists in the United
States. Such a hierarchy has been central in
the country’s political development, from the
country’s founding, the longevity of African
American slavery and Native American
genocide, and the existence of Jim Crow laws
and immigrant social segregation. he civil
rights movement of the 1950s and 1960s
fought against oppressive and legal racial
exclusions. Because racial exclusions per-
sisted throughout the 1970s, race-conscious
policies (airmative action procedures) were
enacted in order to assist in the enforcement
of the Civil Rights Act of 1964. However, a
conservative backlash was swit in challeng-
ing these race-conscious measures, and to
launch an attack on what were called, “deviant
minority cultures.” his prompted a retreat