Electronic copy available at: http://ssrn.com/abstract=2473743 DINING IN THE DARK 1 Running head: DINING IN THE DARK 1 2 3 4 Dining in the Dark: How Uncertainty Influences Food Acceptance in the 5 Absence of Light 6 7 8 Brian Wansink 9 Mitsuru Shimizu 10 Armand V. Cardello 11 Alan O. Wright 12 13 14 Brian Wansink, Ph.D. 15 110 Warren Hall, Cornell University 16 Ithaca, NY 14850 USA 17 Email; wansink@Cornell.edu 18 19 Mitsuru Shimizu, Ph.D. (Corresponding Author) 20 110 Warren Hall, Cornell University 21 Ithaca, NY 14850 USA 22 Email: ms925@cornell.edu 23 Phone:607-254-6302 24 Fax: 607-255-9984 25 26 Armand V. Cardello, Ph.D. 27 US Army Natick Soldier R,D&E Center 28 Natick, MA 01760 USA 29 Email:alan.wright@us.army.mil 30 31 Alan O. Wright, M.A. 32 US Army Natick Soldier R,D&E Center 33 Natick, MA 01760 USA 34 Email:alan.wright@us.army.mil 35 36