A Study on the Electronic Market for the Successful Launching of a Business DAN-ANDREI SITAR-TAUT, LIANA-MARIA STANCA, ROBERT BUCHMANN, RAMONA LACUREZEANU Faculty of Economics and Business Administration, Business Information Systems Department Babeş-Bolyai University of Cluj-Napoca Teodor Mihali Street, #58-60 400591, Cluj-Napoca dan.sitar@econ.ubbcluj.ro liana.stanca@econ.ubbcluj.ro robert.buchmann@econ.ubbcluj.ro ramona.lacurezeanu@econ.ubbcluj.ro Abstract: - In this article, we will present a study on the Internet market necessary in the case of launching a new electronic business. At present, a large number of e-commerce websites has invaded the virtual space. For this reason, before launching a business, it is very important to make an analysis, especially in the context of Web 2.0 which gives a winning edge over e-businesses that lack social connectivity and high usability features. In this article, we have approached a very important sub-domain of the electronic marketing, namely SEO (Search Engineering Optimization). The launching of an electronic business is very important, but the way the business develops has a vital role, especially the continuous optimization of the dynamic web site, in order to maintain it to the top of the search result list. For our purposes, a statistical study was applied, using the Kolmogorov-Smirnov test. Key-Words: - Kolmogorov–Smirnov test, search engines, SEO, usability, data mining 1 Introduction In 1995, the Internet came into the business world in Romania. The companies started to make static web sites, with the purpose of supplying information such as the address of the company and the object of activity. The economic activity was developing in the real world. Soon, these types of web sites lagged behind a new, more dynamic generation. Still, frequent updating behind messages such as under construction” become a disadvantage for the image of the company. The dynamic web sites were posted on the Internet as a result of the appearance of new technologies that transformed the web into a virtual business environment, dominated by two general notions [9]: 1. content management system – adjustment in real time of the content and structure of the web site; 2. shopping cart or e-shop; The dynamic web sites represented the starting point in the development of virtual business, electronic education and not lastly, they modified the life of the whole planet. In this context, a theory oriented to the optimal use of these types of web sites has appeared and developed. 2 Problem formulation The online commerce (e-commerce) represents the selling of products and / or services on the Internet, especially dynamic web sites. The online businesses are not limited only to the selling of various products and / or services on the Internet. An electronic business means much more. It involves the maintenance of the contracts with the suppliers, with the possible business partners, and also with the clients, the promotion of products and / or services offered, etc., all using the electronic resources, dynamic web sites, chats, blogs and e-mails. The electronic marketing techniques are inspired by the real world and adapted to the virtual environment, in order to generate the highest number of visitors and to make them loyal visitors. Measures have been taken for this and a series of new ideas specific to the virtual environment have appeared, of which the most used is the search engine. The search engine is used as a base element in the promotion of dynamic web sites. The most well known search engines are Yahoo, Google, Ask, Mahalo. As each company wishes to be listed in the top 10 web sites within these search engines, a new research direction hasT developed, namely SEO. The optimization of web engines and directories is defined according to all the key elements regarded Proceedings of the 9th WSEAS International Conference on APPLIED INFORMATICS AND COMMUNICATIONS (AIC '09) ISSN: 1790-5109 480 ISBN: 978-960-474-107-6