International Journal of Handheld Computing Research, 1(4), 41-62, October-December 2010 41 Copyright © 2010, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Keywords: Adoption of Camera Mobile Phone, Attachment Motivation Theory, Flow Theory, Perceived Enjoyment, Personal Innovativeness, TAM 1. INtroduCtIoN The mobile phone industry is quickly growing to offer new services such as Internet access, effect of personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile phones: An empirical Study in an Arab Country Kamel Rouibah, Kuwait University, Kuwait H. Abbas, Kuwait University, Kuwait AbStrACt This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To ill in this gap, the authors develop a model that is based on the theory of the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of low. The irst research methods used was a qualitative ield study that identiied the variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative ield study, which collected from a sample of 240 consumers in Kuwait in order to test the model. Results reveal the “social use” and “use before shopping” uses, explaining 32.3% and 30% of the variance, respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation, and social norms have an important effect on CMP acceptance. games, digital camera capabilities, text mes- saging and mobile commerce (m-commerce). With the increasing number of mobile phones around the world (4 billion users in 2009, see The Mobile World, 2009), there is no doubt that the mobile services industry is aware of DOI: 10.4018/jhcr.2010100103