Genre as Medium on YouTube: The Work of Grace Helbig ROLAND BETANCOURT Mamrie Hart: Then, we are going to add some Fra Angelico, which is a hazelnut liqueur. Hannah Hart: Hazelnut, more like, haze my butt! You’ve been hazed! Grace Helbig: Stop crossing mediums. – You Deserve A Drink, “Quickshots: Friendships!”, 0:59–1:08 T HE ABOVE INTERACTION OCCURRED ON THE POPULAR YOUTUBE series You Deserve A Drink (YDAD) by Mamrie Hart, featur- ing fellow YouTubers Grace Helbig of itsGrace (formerly of DailyGrace) and Hannah Hart of My Drunk Kitchen. In her series, Mamrie Hart teaches viewers how to concoct themed cocktails based on a celebrity or fellow YouTuber whom she thinks deserves a drink. The series combines a traditional instructional videos with a comedy show, interspersing the mixing of the cocktail with subject-appropri- ate puns and jokes. As such, in this episode the three YouTubers commemorate their friendship by mixing up shots entitled “Friend- sips,” and set out to compete on their pun-making skills with jokes on each other and the various tropes and formats of their respective YouTube channels. At first, one may be perplexed by Grace Helbig’s seemingly loose use of the term “medium.” After all, when Hannah Hart cited Grace Helbig’s signature line, “You’ve been hazed!” from DailyGrace, she was not crossing mediums given that both the The Journal of Popular Culture, Vol. 49, No. 1, 2016 © 2016 Wiley Periodicals, Inc. 196