Pergamon
PII: S0261-5177(98)00037-5
Tou;qsm Management, Vol. 19, No. 4. pp. 313-320, 1998
~;~ 1998 Elsevier Science Ltd. All rights reserved
Printed in Great Britain
0261-5177/98 $19.00+0.00
Multi-faceted tourist travel
decisions: a constraint-based
conceptual framework to describe
tourists' sequential choices of travel
components
Benedict G C Dellaert
Center for Economic Research and Economics Institute Tilburg (EIT), Tilburg University, PO Box 90153,
5000 LE Tilburg, The Netherlands
Dick F Ettema
Hague Consulting, The Hague, The Netherlands
Christer Lindh
Transport and Traffic Phmning Group, Royal Institute of Technolo~; Stockholm, Sweden
This paper introduces a first step towards analyzing tourist travel choice in situations where
tourists may: (i) temporally separate their choice of different components of the travel
package, e.g. tourists may choose travel destination before accommodation, and (ii) face a
structure of constraints that limits their choice options, e.g. tourists may be restricted by
school holidays when choosing the period in which to travel. Theoretical insights with regard
to tourist travel, destination and activity choices are reviewed as a basis for the proposed
conceptual framework. An exploratory empirical study of the proposed framework is given
and implications are discussed. © 1998 Elsevier Science Ltd. All rights reserved
Introduction
Imagine the following scenario:
It is February 1998 and the Jones family are
considering their holiday plans for the year. They
roughly know where they want to go--a mountain
area where they've been several times before--and in
which period they would like to travel. After a few
weeks of contemplation and some further orientation
they decide on a 3-week camping trip in the middle
of August. One of the children will not come along
because she prefers to go somewhere else with some
friends. The family decides to book one of five
campgrounds in the region, depending on availability,
and will decide on the route to take later.
Many decisions tourists make are not single
independent choices of separatc elements (such as
destination, accommodation or travel companions),
but rather, arc complex multi-faceted decisions in
which the choices for different elements are inter-
related and evolve in a decision process ovcr time.
Although travelers may also book prc-packaged
travel tours, many of the decisions that travelers
face arc not between fully packaged alternatives,
and the above anecdote illustrates how a travel
decision process for a holiday might take place if it
involved multiple components. The anecdote
illustrates that different facets of a trip arc decided
upon (such as destination, accommodation, travel
timing) and in some tcmporal sequence (for
example, trip type was selected beforc specific desti-
nation). It also illustrates that decision-makers may
face some constraints that may rcstrict their options
(such as working hours and accommodation
availability).
Assumc that tourists' travel choices can be
regarded as the outcome of a sequential scheduling
process in which a number of decisions arc sched-
uled over a longer period (e.g. varying from a few
days to several months) and that these decisions
313