Advancing Theory in Entrepreneurship from the Lens
of Operations Management
Phillip Phan, Chester Chambers
The Carey Business School, Johns Hopkins University, 100 International Drive, Baltimore, Maryland 21202, USA
pphan@jhu.edu, cchamber@jhu.edu
E
arly writings in economics describe the entrepreneur’s role in terms of bearing the uncertainty inherent in new under-
takings. Much of the research published in the pages of Production and Operations Management deals with management
under uncertainty. The shared concerns over the impacts of multiple types of uncertainty suggest that research on Opera-
tions Management (OM) can play a role in the development of theory in entrepreneurship. We discuss aspects of such a
role from two perspectives. First, we consider several topics in the OM literature that have clear applications or parallels
in entrepreneurship. These topics include innovation, the management of technology, new product development, flexibil-
ity, and hedging strategies. Understanding these topical connections should aid in the development of tools and applica-
tions central to the practice of entrepreneurship. On another level, when we consider how the approaches to many of
these topics in OM are grounded in theory adapted from Operations Research and Economics we argue that these same
roots can be used as starting points for the development of theory in entrepreneurship. As examples, we will argue that
the theoretical bases supporting robust optimization, stochastic dynamic programming, and even Total Quality Manage-
ment can also serve as foundations of theories about the roles, practice, and behaviors of entrepreneurs.
Key words: entrepreneurship; OM research
History: Received: September 2010; Accepted: June 2011
1. Introduction
Entrepreneurship research is primarily concerned
with understanding why, when, and how the oppor-
tunities for the creation of goods and services arise;
characterizing the people and firms that exploit
those opportunities; and gaining insights from the
study of the way in which such opportunities are
exploited (Shane and Venkataraman 2000, p. 218).
Operations Management (OM) research is primarily
concerned with the creation, management, and
improvement of systems and processes that produce
and/or deliver goods and services of economic or
social value. The intersection of these two fields is
immediately obvious. At its core, entrepreneurship
focuses on creating new systems, processes, goods,
and services in response to or in anticipation of
emerging opportunities.
It is also clear that fundamental differences exist in
the underlying assumptions and approaches to the
study of the two fields. By its nature entrepreneurship
is always part strategy, part marketing, part finance,
part decision theory, part OM, etc. Consequently,
identifying concise theories in the field has proven to
be challenging. This stands in sharp contrast to the
more focused approaches in OM. In the latter, obvi-
ous connections exist to a collection of mathematical
tools at the heart of Operations Research and Econom-
ics. The combination of overlapping concerns between
the two fields and glaring differences in research
approaches leads us to our central question—how
can research in OM help to advance theory in
entrepreneurship?
To address this question, this note is split into
two parts. In the first part, we argue that the link-
ages between these two fields are numerous. Many
“topical” connections can easily be identified. By
this we mean that OM research deals with many
specific problems that are particularly relevant to
the entrepreneur. The notion that the two fields are
completely distinct seems to stem from three issues;
until fairly recently, there has been a lack of con-
sensus about what entrepreneurship means; the
demand for tractability and elegance in most OM
journals makes it hard to identify overlaps between
the fields of study; and the ways in which OM is
commonly taught is not apparent to those inter-
ested in entrepreneurship. In the second part of
this note, we argue that some theory in entrepre-
neurship can be grounded in the recognition of
“philosophical” connections between the fields. By
recognizing the parallel nature of important prob-
lems under study, one can see how many
approaches to OM problems can serve as excellent
starting points to further the development of theory
in entrepreneurship.
1423
Vol. 22, No. 6, November–December 2013, pp. 1423–1428 DOI 10.1111/j.1937-5956.2011.01306.x
ISSN 1059-1478|EISSN 1937-5956|13|2206|1423 © 2012 Production and Operations Management Society