1 Films that Sell: Moving Pictures and Advertising Ed. by Bo Florin, Nico de Klerk & Patrick Vonderau Editors’ final draft (March 3, 2016) of a manuscript accepted for publication by Palgrave/BFI, Cultural Histories of Cinema series (eds. Lee Grieveson & Haidee Wasson) This PDF includes: Introduction (Vonderau) and Table of Contents Corresponding author: Prof Dr Patrick Vonderau Department for Media Studies Section for Cinema Studies Stockholm University SE-102 51 Stockholm, Sweden patrick.vonderau@ims.su.se