641 Personalized Medicine (2014) 11(7), 641–649 ISSN 1741-0541 part of Special Report Special Focus Issue: Genomic Medicine in 2014 10.2217/PME.14.55 © 2014 Future Medicine Ltd Rapid advances in ‘omics’ sciences and technologies have elevated the relevance of personalized medicine. This article reviews the current advances in the application of personalized medicine, outlines and summarizes the key areas that still need to be addressed and gives recommendations in this direction. Eighteen relevant high- level reports on personalized medicine were reviewed in order to identify the gaps and needs that are present for the implementation of personalized medicine. We identify 12 key areas that represent the main obstacles on the road towards the personalization of medicine and divide these 12 key areas into four domains, namely: scientific research and stakeholder collaboration; translational tools; regulations and systematic early dialog with regulators; and uptake into healthcare systems. All of the evaluated reports agree on the imperative need for intensive collaboration among all stakeholders with early active participation and changes in the current healthcare infrastructure. Keywords:฀ cost–beneit฀analysis฀•฀genomics฀•฀healthcare฀systems฀•฀P4฀health฀•฀personalized฀ medicine฀•฀public฀health฀genomics฀•฀stakeholder฀collaboration฀•฀systematic฀early฀dialog฀ •฀technology฀transfer฀•฀translational฀research฀ Genomics, transcriptomics, proteomics and metabolomics are all ‘omics’ sciences that are thriving, pushing the personalization of medicine forward. Even though the concept of personalized medicine has been around for over 2000 years – Hippocrates consid- ered it “…far more important to know what person the disease has than what disease the person has” – the developments in the omics sciences in the past decades have enabled a rapid progression towards the concept of universally accessible, truly personalized medicine. The personalization of medicine is a mis- sion. However, the journey has only just started, and although we have made good progress since the approval of Herceptin ® (Roche Pharma AG, Grenzach-Wyhlen, Germany) for the treatment of HER2 + metastatic breast cancer 16 years ago, there are still many obstacles to conquer in order to reach the target of truly personalized medicine. Over 100 approved drugs in the USA contain information on biomarkers in their label (Figure 1) and over 30 targeted drugs have been approved based on the use of different biomarkers in order to assign the appropriate treatment to each patient indi- vidually by selecting the correct population or adjusting the dose, resulting in improved efficacy and improved safety profiles [1] . Personalized treatment technologies are already being applied in several fields with success. Cancer and rare diseases are the best-known examples, but other fields, such as nutrition [2,3] , psychology, cardiology [4] and infectious diseases [5,6] , have also suc- cessfully applied the concept of personalized medicine for prevention, diagnosis, correct dosing, prediction of differential response and adverse event prevention. Besides, other interesting applications are being pursued, such as the in silico models that predict drug sensitivity of patient-derived cancer cells Working towards personalization in medicine: main obstacles to reaching this vision from today’s perspective Lada Leyens* ,‡,1 Denis Horgan ‡,2 , Jonathan A Lal 1 , Kirsten Steinhausen 3 , Kapaettu Satyamoorthy 4 & Angela Brand 1 1 Institute฀for฀Public฀Health฀Genomics,฀ Department฀of฀Genetics฀&฀Cell฀Biology,฀ School฀for฀Oncology฀&฀Developmental฀ Biology฀(GROW),฀Faculty฀of฀Health฀ Medicine฀&฀Life฀Sciences,฀Maastricht฀ University,฀Maastricht,฀The฀Netherlands 2 European฀Alliance฀for฀Personalized฀ Medicine,฀Brussels,฀Belgium 3 European฀Science฀Foundation฀&฀ Furtwangen฀University,฀Furtwangen,฀ Germany 4 Manipal฀Life฀Sciences฀Centre,฀Manipal฀ University,฀Manipal,฀India *Author฀for฀correspondence:฀ lada.leyens@maastrichtuniversity.nl Authors฀contributed฀equally For reprint orders, please contact: reprints@futuremedicine.com