Ɍɢɬɚɪɟɧɤɨ Ʌɚɪɢɫɚ Ƚɪɢɝɨɪɶɟɜɧɚ ɞɨɤɬɨɪ ɫɨɰɢɨɥɨɝɢɱɟɫɤɢɯ ɧɚɭɤ, ɩɪɨɮɟɫɫɨɪ ɤɚɮɟɞɪɵ ɫɨɰɢɨɥɨɝɢɢ, larissa@bsu.by ɒɢɪɨɤɚɧɨɜ Ⱦɦɢɬɪɢɣ Ⱥɥɟɤɫɚɧɞɪɨɜɢɱ ɧɚɭɱɧɵɣ ɫɨɬɪɭɞɧɢɤ ɇɂɑ, Ȼɟɥɨɪɭɫɫɤɢɣ ɝɨɫɭɞɚɪɫɬɜɟɧɧɵɣ ɭɧɢɜɟɪɫɢɬɟɬ, Ɇɢɧɫɤ, Ɋɟɫɩɭɛɥɢɤɚ Ȼɟɥɚɪɭɫɶ "Кɨɧɤɭɪɟɧɰɢɹ ɢɞɟɧɬɢɱɧɨɫɬɟɣ": ɝɥɨɛɚɥɶɧɵɟ ɢ ɧɚɰɢɨɧɚɥɶɧɵɟ ɜɟɤɬɨɪɵ ɜɥɢɹɧɢɹ (Ȼɟɥɚɪɭɫɶ ɢ Рɨɫɫɢɹ) / "Competition of Identities": global and national vectors of influence (Belarus and Russia) Ⱥɧɧɨɬɚɰɢɹ ɋɬɚɬɶɹ ɩɨɫɜɹɳɟɧɚ ɚɧɚɥɢɡɭ ɦɧɨɝɨɚɫɩɟɤɬɧɨɣ ɩɪɨɛɥɟɦɵ ɮɨɪɦɢɪɨɜɚɧɢɹ ɢɞɟɧɬɢɱɧɨɫɬɟɣ ɧɚɫɟɥɟɧɢɹ ɜ ɭɫɥɨɜɢɹɯ ɦɧɨɝɨɜɟɤɬɨɪɧɨɝɨ ɜɨɡɞɟɣɫɬɜɢɹ ɝɥɨɛɚɥɶɧɵɯ ɢ ɧɚɰɢɨɧɚɥɶɧɵɯ ɮɚɤɬɨɪɨɜ. ɋɟɝɨɞɧɹ ɫɪɟɞɢ ɧɚɫɟɥɟɧɢɹ ɩɪɟɨɛɥɚɞɚɟɬ ɦɧɨɠɟɫɬɜɟɧɧɚɹ ɢɞɟɧɬɢɱɧɨɫɬɶ, ɮɨɪɦɢɪɭɟɦɚɹ ɩɨ ɪɹɞɭ ɤɪɢɬɟɪɢɟɜ, ɩɪɢɱɟɦ ɪɚɡɧɵɟ ɢɞɟɧɬɢɱɧɨɫɬɢ ɦɨɝɭɬ ɤɨɧɤɭɪɢɪɨɜɚɬɶ ɞɪɭɝ ɫ ɞɪɭɝɨɦ. Ƚɥɨɛɚɥɶɧɵɣ ɤɨɧɬɟɤɫɬ ɟɳɟ ɛɨɥɟɟ ɭɫɥɨɠɧɹɟɬ ɫɬɪɭɤɬɭɪɭ ɢɞɟɧɬɢɱɧɨɫɬɟɣ ɜ ɫɨɜɪɟɦɟɧɧɵɯ ɭɫɥɨɜɢɹɯ. ɇɚ ɷɦɩɢɪɢɱɟɫɤɨɣ ɛɚɡɟ ɪɹɞɚ ɨɩɪɨɫɨɜ, ɩɪɨɜɟɞɟɧɧɵɯ ɜ Ɋɨɫɫɢɢ ɢ Ȼɟɥɚɪɭɫɢ, ɩɨɤɚɡɚɧɵ ɪɚɡɥɢɱɢɹ ɜ ɦɨɡɚɢɤɟ ɢɞɟɧɬɢɱɧɨɫɬɟɣ ɧɚɫɟɥɟɧɢɹ ɞɜɭɯ ɫɬɪɚɧ. Кɥɸɱɟɜɵɟ ɫɥɨɜɚ ɂɞɟɧɬɢɱɧɨɫɬɶ, ɝɥɨɛɚɥɶɧɨɟ ɜɨɡɞɟɣɫɬɜɢɟ, ɤɨɧɤɭɪɟɧɰɢɹ, ɩɨɫɬɫɨɜɟɬɫɤɚɹ ɬɪɚɧɫɮɨɪɦɚɰɢɹ, ɧɚɰɢɨɧɚɥɢɡɦ. Annotation The article is devoted to the analysis of the multi-aspect problem of identity formation under the conditions of multiple influence of global and national factors. Currently the multiple identity of the population prevails. It is constructed on the basis of different criteria. Different identities can compete with each other. On the basis of surveys in Russia and Belarus, the authors show the differences of identities among the population of two countries. Keywords Identity, global influence, competition, post-soviet transformation, nationalism. Ⱥɤɬɭɚɥɶɧɨɫɬɶ ɢɫɫɥɟɞɨɜɚɧɢɹ ɩɭɬɟɣ ɢ ɦɨɞɟɥɟɣ ɪɚɡɜɢɬɢɹ ɧɚɰɢɨɧɚɥɶɧɨɣ ɢɞɟɧɬɢɱɧɨɫɬɢ ɜ ɩɨɫɬɫɨɜɟɬɫɤɢɯ ɫɬɪɚɧɚɯ ɫɜɹɡɚɧɚ ɫ ɨɫɨɡɧɚɧɢɟɦ ɧɟɜɨɡɦɨɠɧɨɫɬɢ «ɩɟɪɟɧɟɫɟɧɢɹ» ɤɥɚɫɫɢɱɟɫɤɢɯ ɦɨɞɟɥɟɣ ɮɨɪɦɢɪɨɜɚɧɢɹ ɢɞɟɧɬɢɱɧɨɫɬɢ ɛɟɡ ɭɱɟɬɚ ɢɫɬɨɪɢɱɟɫɤɨɣ ɢ ɤɭɥɶɬɭɪɧɨɣ ɫɩɟɰɢɮɢɤɢ ɪɟɝɢɨɧɚ ɢ ɨɬɞɟɥɶɧɨɣ ɫɬɪɚɧɵ. ȼ ɫɨɜɪɟɦɟɧɧɵɯ ɭɫɥɨɜɢɹɯ ɢɦɟɟɬɫɹ ɰɟɧɧɵɣ ɪɹɞ ɜɧɭɬɪɟɧɧɢɯ ɢ ɜɧɟɲɧɢɯ ɮɚɤɬɨɪɨɜ, ɜɥɢɹɸɳɢɯ ɧɚ ɮɨɪɦɢɪɨɜɚɧɢɟ ɧɚɰɢɨɧɚɥɶɧɨɝɨ ɫɨɡɧɚɧɢɹ ɢ ɤɨɧɫɬɪɭɢɪɨɜɚɧɢɟ