Articulation Work Skills and the Recognition
of Call Centre Competences in Australia
Ian Hampson, Anne Junor
University of New South Wales, Australia
Alison Barnes
University of Western Sydney, Australia
Abstract: Debates over whether customer service work is deskilled or part of the
knowledge economy tend to focus on single issues such as control, emotional
labour or information management. Call centre work, however, falls within a
spectrum of service jobs requiring simultaneous and multifaceted work with
people, information and technology, This activity, which we call ‘articulation
work’, is often performed within tight timeframes and requires workers,
first to integrate their own tasks into an ongoing ‘line’ of work and second
to collaborate in maintaining the overall work-flow. The requisite skills, of
awareness, interaction management and coordination, tend to be poorly specified
in competency standards that subdivide work into discrete tasks. We compare
examples of call centre competency standards with case study accounts of the
use of articulation work skills, arguing the need for a taxonomy allowing the
recognition of different levels of these skills across the service sector.
Keywords: articulation work; call centres; competency-based training; interactive
customer service; skills
Journal of Industrial Relations
© Industrial Relations Society of Australia
SAGE Publications Ltd,
London, Thousand Oaks and New Delhi
ISSN 0022-1856, 51(1) 45–58
[DOI: 10.1177/0022185608099664]
article
Contact address: Ian Hampson, School of Organisation and Management, Australian
School of Business, University of New South Wales, NSW 2052, Australia. [email:
I.Hampson@unsw.edu.au]
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