International Trust and Public Diplomacy Author: Kirsten Mogensen Contact details: Kirsten Mogensen, Roskilde Universitet, Universitetsvej 1, Hus 44.2, 4000 Roskilde Denmark. Email: kmo@ruc.dk Key-words British Council, Hassan Rouhani , international trust, people-to-people diplomacy, public diplomacy, strategic communication, trust building, US-Turkey relations, young filmmakers, Youth Innovation and Entrepreneurship Program. NB: This is a pre-publication manuscript of an article published in International Communication Gazette, vo.l 77, 4: pp. 315- 336. First published online on February 13, 2015. This manuscript was submitted to International Communication Gazette on October 15, 2014, after the first peer-review process. This manuscript was modified on January 7, 2016, so that it includes some corrections that were located after submission but before printing. For the final version of the article, please consult the published version.