Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioural Intentions in the Service Environment Note: This is a post-print (ie final draft post-refereeing) archive version and may have a few anomalies. Author: Dr. Paurav Shukla Senior Lecturer Brighton Business School University of Brighton Brighton – BN2 4AT UK Ph: +44-1273-642140 Email:p.shukla@brighton.ac.uk Website: www.pauravshukla.com Biographical note: Paurav Shukla is a senior lecturer at the Brighton Business School, University of Brighton, UK. He possesses a wide range of industry and academic experience from middle to senior level across various industries. He has been involved with various EU funded research projects involving several nations from the EU and Asia. He has been delivering corporate training and consulting assignments for various organizations in India, UK as well as other EU and African countries. He has acted as a guest editor for the special issue on “Emerging paradigms in Indian marketplace” for Asia Pacific Journal of Marketing and Logistics. He has written widely in the area of customer expectations management, and SME management in international and national level journals.