Understanding gender bias in face recognition: Effects of divided
attention at encoding
Matthew A. Palmer ⁎, Neil Brewer, Ruth Horry
Flinders University, Australia
abstract article info
Article history:
Received 20 August 2011
Received in revised form 10 January 2013
Accepted 15 January 2013
Available online 17 February 2013
PsycINFO classification:
2343
2346
3040
Keywords:
Divided attention
Eyewitness identification
Face recognition
Own-gender bias
Recollection
Remember–know judgments
Prior research has demonstrated a female own-gender bias in face recognition, with females better at recogniz-
ing female faces than male faces. We explored the basis for this effect by examining the effect of divided attention
during encoding on females' and males' recognition of female and male faces. For female participants, divided at-
tention impaired recognition performance for female faces to a greater extent than male faces in a face recogni-
tion paradigm (Study 1; N =113) and an eyewitness identification paradigm (Study 2; N =502). Analysis of
remember–know judgments (Study 2) indicated that divided attention at encoding selectively reduced female
participants' recollection of female faces at test. For male participants, divided attention selectively reduced rec-
ognition performance (and recollection) for male stimuli in Study 2, but had similar effects on recognition of
male and female faces in Study 1. Overall, the results suggest that attention at encoding contributes to the female
own-gender bias by facilitating the later recollection of female faces.
© 2013 Elsevier B.V. All rights reserved.
1. Introduction
A substantial literature demonstrates own group biases in recognition
memory tasks. For example, people are better at recognizing faces of their
own race versus another race (i.e., the own-race bias; e.g., Hugenberg,
Young, Bernstein, & Sacco, 2010; Malpass & Kravitz, 1969; Meissner &
Brigham, 2001; Sporer, 2001), and their own age versus older or younger
faces (i.e., the own-age bias; e.g., Anastasi & Rhodes, 2005; Perfect &
Harris, 2003; Wright & Stroud, 2002). One variation of own group bias
that has received relatively little attention is the own-gender bias. Prior re-
search points to an asymmetry in the own-gender bias. Although female
participants have been consistently found to be better at recognizing fe-
male faces than male faces (e.g., Cross, Cross, & Daly, 1971; Lewin &
Herlitz, 2002; Rehnman & Herlitz, 2006, 2007; Wright & Sladden,
2003), the results for male participants vary. Two studies have found
that male participants better recognized male faces than female faces
(Ellis, Shepherd, & Bruce, 1973; Wright & Sladden, 2003), but other stud-
ies have found that males recognized female faces better than male faces
(Feinman & Entwisle, 1976; McKelvie, Standing, St. Jean, & Law, 1993;
Rehnman & Herlitz, 2007), or that males recognized male and female
faces equally well (Cross et al., 1971; Going & Read, 1974; Lewin &
Herlitz, 2002; Rehnman & Herlitz, 2006).
1.1. The role of attention in the female own-gender bias
We investigated one factor that might contribute to these patterns of
own-gender bias in face recognition: attention during encoding. Most
theoretical models of own-group biases in face recognition focus on pro-
cesses that occur during encoding, rather than storage or retrieval (for
reviews, see Hugenberg et al., 2010; Meissner & Brigham, 2001; Sporer,
2001). Further, there is empirical evidence that own-group biases rely
on encoding factors (e.g., Goldinger, He, & Papesh, 2009; Van Bavel,
Packer, & Cunningham, 2008; Young, Bernstein, & Hugenberg, 2010).
One idea central to several models (Hugenberg et al., 2010; Levin,
2000; Rodin, 1987; Sporer, 2001) is that people selectively attend to
own-group faces at encoding. Although this idea has been discussed
most often in the context of the own-race bias, some researchers have
suggested that the female own-gender bias may arise because females
pay more attention to female faces than to male faces (Cross et al.,
1971; Ellis et al., 1973; Herlitz & Rehnman, 2008; McKelvie, 1981;
Rehnman & Herlitz, 2006, 2007).
Why might females but not males attend more to faces of their
own gender? Two types of explanations have been offered. The first
is a developmental one, and rests on the notion that females and
Acta Psychologica 142 (2013) 362–369
⁎ Corresponding author at: School of Psychology, University of Tasmania, Locked Bag 1342
Launceston, Tasmania, Australia 7250. Tel.: +61 3 6324 3004; fax: +61 3 6324 3168.
E-mail address: matthew.palmer@utas.edu.au (M.A. Palmer).
0001-6918/$ – see front matter © 2013 Elsevier B.V. All rights reserved.
http://dx.doi.org/10.1016/j.actpsy.2013.01.009
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