Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=rjmm20 Download by: [University of Leicester] Date: 24 February 2016, At: 09:30 Journal of Marketing Management ISSN: 0267-257X (Print) 1472-1376 (Online) Journal homepage: http://www.tandfonline.com/loi/rjmm20 Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice Mairead Brady , Michael Saren & Nikolaos Tzokas To cite this article: Mairead Brady , Michael Saren & Nikolaos Tzokas (2002) Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice, Journal of Marketing Management, 18:5-6, 555-577, DOI: 10.1362/0267257022683703 To link to this article: http://dx.doi.org/10.1362/0267257022683703 Published online: 01 Feb 2010. Submit your article to this journal Article views: 557 View related articles Citing articles: 36 View citing articles