European Journal of Marketing Promoting boundary-spanning behavior among service personnel Jaewon (Jay) Yoo Todd J. Arnold Gary L. Frankwick Article information: To cite this document: Jaewon (Jay) Yoo Todd J. Arnold Gary L. Frankwick , (2014),"Promoting boundary-spanning behavior among service personnel", European Journal of Marketing, Vol. 48 Iss 9/10 pp. 1626 - 1647 Permanent link to this document: http://dx.doi.org/10.1108/EJM-10-2012-0610 Downloaded on: 15 October 2014, At: 18:15 (PT) References: this document contains references to 73 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 44 times since 2014* Users who downloaded this article also downloaded: Osman M. Karatepe, (2011),"Do job resources moderate the effect of emotional dissonance on burnout?: A study in the city of Ankara, Turkey", International Journal of Contemporary Hospitality Management, Vol. 23 Iss 1 pp. 44-65 Osman M. Karatepe, Ladan Zargar Tizabi, (2011),"Work#related depression in the hotel industry: a study in the United Arab Emirates", International Journal of Contemporary Hospitality Management, Vol. 23 Iss 5 pp. 608-623 Ugur Yavas, Emin Babakus, Osman M. Karatepe, (2013),"Does hope moderate the impact of job burnout on frontline bank employees’ in#role and extra#role performances?", International Journal of Bank Marketing, Vol. 31 Iss 1 pp. 56-70 Access to this document was granted through an Emerald subscription provided by 434118 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 j ournals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Downloaded by SEJONG UNIVERSITY At 18:15 15 October 2014 (PT)