1 Exploring Citizens’ Intention to Use e-Government Services: The Role of Cultural Bias Kalliopi Anastasopoulou Dept. of Information & Communication Systems Engineering, University of the Aegean, Samos 83200, Greece. Email: k.anastasopoulou@aegean.gr Spyros Kokolakis Dept. of Information & Communication Systems Engineering, University of the Aegean, Samos 83200, Greece. Email: sak@aegean.gr Abstract: E-government initiatives often face citizens’ mistrust, particularly when they involve the collection and processing of personal data. In this paper we present the results of an empirical study regarding citizens’ intention to use a new service offered by the Greek Ministry of Finance, the so- called “tax card”. Tax card is used to collect information about everyday purchases and aims to diminish tax avoidance. We have examined the strong influence of Cultural Bias on the formulation of citizens’ intention to use and concluded that different cultural types of people should be addressed in different ways in order to achieve broad adoption of e-government services. Keywords: Information Privacy; Risk Perception; Cultural Theory; e-Government Services. Reference to this paper should be made as follows: Anastasopoulou K. and Kokolakis S., (2013) ‘Exploring Citizens’ Intention to Use e-Government Services: The Role of Cultural Bias’, Int. J. Electronic Governance, Vol. x, No. x, pp. x-xx. Biographical notes: Anastasopoulou Kalliopi is a PhD Candidate, at the Department of Information and Communication Systems Engineering of the University of the Aegean. Her research interests lie in the area of Privacy Economics (emphasizing on Behavioral Economics & Privacy). She is a member of the ''Security and Privacy Economics Group'' of the University of Aegean. She has worked as a Consultant in MIS and Accounting for several years. She is a member of ACM and AIS. Dr. Spyros Kokolakis is an Assistant Professor at the Department of Information and Communication Systems Engineering, University of the Aegean. He holds a B.Sc. (Informatics) and a Ph.D. (Information Systems) from the Athens University of Economics & Business (GR). He has been involved in several national and EU-funded R&D projects in the area of Information and Communication Systems Security. He is an author of several refereed papers in international scientific journals and conferences. He is a member of ACM and IEEE.