2013 IDA Congress Istanbul – Education and Research Conference 1 Nurturing industrial design community in the Colombian academy Alfredo Gutiérrez Borrero Faculty Member {Lecturer Grade B (Britain equivalent), Instructor (USA equivalent)}. Industrial Design Program, Jorge Tadeo Lozano University Bogotá, Colombia, alfredo.gutierrez@utadeo.edu.co ABSTRACT In this article I narrate, from my experience as faculty of the Industrial Design Program at Jorge Tadeo Lozano University in Bogotá, Colombia, our process of nurturing academic industrial design community in the period 2009-2012. First, I give some historic background on the beginning of the Industrial Design Program at the University of Jorge Tadeo Lozano. Second, I show the design education scenario in Jorge Tadeo Lozano University, as an arena in which different teaching approaches collide from different positions about what industrial design practice must be. Third, I present some of the strategies we have tried to establish in order to consolidate a process to nurturing industrial design community in our program. Fourth, I approach to the concept of community as presented in works of Boaventura de Sousa Santos, Jean-Luc Nancy, and Klaus Krippendorff (who visited our university in July 2011). At the end, I dare to denominate Dzcommpluralitydz the eventual scenario for the multiple socialization and interaction between people with different positions, sometimes in accordance among themselves, sometimes ignoring or fighting each other. Keywords: Industrial design program of the Jorge Tadeo Lozano University, community, industrial design community, communal design space, Ǯcommpluralityǯ. 1. SOME HISTORICAL BACKGROUND The Industrial Design Program at Jorge Tadeo Lozano University was founded in April 1974 as the first of professional type in Colombia. Argentine researcher Silvia Fernández (cf. 2006, p. 13) recognizes in this fact indirect influence of Ulm School of Design, because among the initial teachers there were two German