A Proposal for a Mobile Internet Based Community Money in NPO Activities Shiro Uesugi Associate Professor Faculty of Business Administration Matsuyama University SUMMARY: This paper envisages an application of the use of Mobile Internet based Community Money in Non- profit Organization (NPO) activities. As NPO activities expand the scope of business and gain importance, especially in the field of Social Welfare Services, the needs for supports from general public are rapidly increasing. However, the Transaction Costs, the major cause of mismatch problem, prevent potential supporters among general public from entering into NPO activities. Introducing a Community Money system to NPO is considered as an effective means to solve the problem. However, the introduction of Community Money system is not an easy task. It faces a barrier because of the technological difficulties involved. With the help of Mobile Internet technology, the barrier will be lowered considerably. Consequently, it will result in the promotion of popular supports for NPO activities. This paper presents propose a model for the integration of NPO/Community Money system with Mobile Internet. key words: Mobile Internet, Non-profit Organizations, Community Money, Social Welfare, Multimedia 1. Introduction Increasing numbers of people are interested in the NPO activities in Japan. NPO stands for Non-Profit Organization, and includes wide range of civic activities. The triggering event was the severe earthquake which hit Hanshin-Awaji region in 1995. Many volunteers contributed goods and services for the recovery from the damages. Other social factors such as attention for the aging society and awareness of environmental problems also have been stirring public interests in NPO activities. The "Law to Promote Specified Nonprofit Activities" was enforced in 1998 as one of the reflections from the legislature to these trends. Since then, the number of NPO has rapidly grown. By the end of April 2003, more than 10,000 organizations had been registered as the certified non-profit organization according to the Cabinet Office. However, the actual number of volunteers who participate in services at non-profit organizations has been far from increasing although the demands are piling up [1]. Considering the increasing importance of NPO activities, it is a significant problem. To days, the study done by Tanaka [2] provides the most plausible analysis about the problem. It reveals that the cause of the problem is the mismatch of resources between NPO activities and supporters. She applies Coase