Business Risk in Selected FMCG Companies in India during the Post- liberalization Era: An Empirical Analysis through Ginni‟s Coefficient By Sumit Kumar Maji Assistant Professor Department of Commerce The University of Burdwan West Bengal-713104 Contact No: 09475939809 e-mail ID: 2009sumitbu@gmail.com Dr. Susanta Mitra Associate Professor Department of Commerce Khandra College, Khandra, Burdwan West Bengal-713363 Contact No: 09474540362. e-mail ID: susanta8560@yahoo.com & Dr. Debasish Sur Professor Department of Commerce The University of Burdwan West Bengal-713104 Contact No: 09432884673 e-mail ID: debasishsur@yahoo.co.in