TELEVISION RATINGS GOT SOCIAL: A CASE STUDY ON FAMOUS TURKISH TV SERIES MUHTESEM YUZYIL BURAK POLAT & PROF. DR. CEM SEFA SÜTÇÜ Abstract The Information and Communication Technologies (ICT) is transforming the television experience. Today, television content is being watched relatively independently from time and place limitations in company with a second screen (smartphone, tablet pc, etc.); todays’ television is integrated with the social media. This transformation leads a new approach for measuring the television rating; the digital structure of the ICT provides measurability so the social television rating emerges to reflect the impact of television contents in social media to obtain television rating. Especially in Turkey, because the television ratings’ accuracy is still questioned, thus developing a reliable social television rating is extremely crucial. In this paper at first conventional television rating and social television rating concepts will be defined along with emphasizing the historical milestones for television rating. Then, a content analysis on a famous Turkish TV series, Muhtesem Yuzyil’s Twitter data will be shared to determine Twitter’s potential on audience measurement. Finally, social television rating’s limitations will be emphasized for designating a potential reliable social television rating system. Keywords: Social Media Audience Measurement, Twitter TV Ratings, Content Analysis on Social Media Data Introduction Television, since 1960s, is the primary medium of information for masses. The global attention on Television (TV) medium generates its own system that can be simply represented with four components: Audience, Broadcaster, Producer and Advertiser. Producer creates the content, Broadcaster televise the content and Advertiser invest on the content; all three component relies on the Audience’s decision on watching the content. All three of these components, Producer, Broadcaster and Advertiser, have their own sub-systems; their objectives are in some points