THE 33 rd ANNUAL MEETING OF THE MACROMARKETING SOCIETY 2008 Macromarketing: Systems, Causes, and Consequences Papers of The 33 rd Annual Macromarketing Conference Clemson, South Carolina, USA June 4 – 7, 2008 Program Chairs William Kilbourne, Clemson University John Mittelstaedt, Clemson University Arrangements Chair John Mittelstaedt Sponsored by: The Macromarketing Society, Inc. Arthur M. Spiro Institute for Entrepreneurial Leadership Strom Thurmond Institute Rutland Institute Clemson University & The Journal of Macromarketing