ORIGINAL ARTICLE
The Healthiest Company Index
A Campaign to Promote Worksite Wellness in South Africa
Deepak Patel, MD, MSc, Ron Z. Goetzel, PhD, Meghan Beckowski, MPH, Karen Milner, MA, PhD,
Mike Greyling, MSc, Roseanne da Silva, BScHons, FIA, Tracy Kolbe-Alexander, BSc, PhD,
Maryam J. Tabrizi, MS, and Craig Nossel, MBChB, MBA
Objective: To describe a 2010 initiative to encourage companies in South
Africa to adopt workplace health promotion programs. Methods: Data doc-
umenting organizational efforts to improve workers’ health were collected
from 71 participating employers and 11,472 workers completing health as-
sessments. Organizational and employee health were scored on the basis
of responses to the surveys that asked about facilities and programs of-
fered, leadership support for health promotion, and employees’ health status.
Results: In its first year, the initiative recruited 101 organizations and 71
qualified for the award. Results aggregated across these companies focus
on elements constituting organizational and individual health, with specific
measures that companies can review to determine whether they and their em-
ployees are “healthy.” Conclusions: The Healthiest Company Index provided
useful baseline data to support employers’ efforts to develop and implement
effective and impactful health promotion programs.
A
cross the globe, and more recently in South Africa, the work-
place is being recognized as an important setting for initiating
health promotion programs aimed at improving the health and well-
being of employees.
1–6
There are compelling reasons for this new
interest, primarily related to the increasing burden of chronic dis-
eases on individuals, organizations, communities, and societies.
According to the World Health Organization, in 2005 noncom-
municable chronic diseases (NCCD) accounted for approximately
35 million deaths worldwide, with 80% of these deaths occurring
in middle- and low-income countries.
7,8
Current projections are that
chronic diseases will be responsible for 388 million deaths glob-
ally in the next 10 years, and that 36 million of these deaths could
potentially be prevented.
9
What makes these statistics more worrisome is that we now
have the tools at our disposal to address modifiable health risk fac-
tors, including smoking, physical inactivity, poor diet, high stress,
and excess alcohol consumption, but we are not fully leveraging
these tools.
8
One underused tool is providing evidence-based health
promotion and disease prevention programs at the workplace. De-
spite mounting evidence recently assembled in careful literature
reviews
10,11
that workplace programs improve the health of workers
and lower organizational costs, only a minority of employers offer
comprehensive and multicomponent programs—the kind likely to
From the Discovery Health (Dr Patel), Johannesburg, South Africa; Institute for
Health and Productivity Studies (Dr Goetzel), Rollins School of Public Health,
Emory University, Atlanta, Ga; Truven Health Analytics (Dr Goetzel and
Mss Beckowski and Tabrizi), Washington, DC; University of Witswaterstrand
(Dr Milner, Mr Greyling, and Ms da Silva), Johannesburg, South Africa;
University of Cape Town (Dr Kolbe-Alexander), Cape Town, South Africa;
and Discovery Health (Dr Nossel), Johannesburg, South Africa.
Authors were funded by Discovery Health.
Address correspondence to: Ron Z. Goetzel, PhD, Institute for Health and
Productivity Studies, Rollins School of Public Health, Emory University,
and Consulting and Applied Research, Truven Health Analytics, 4301
Connecticut Avenue, NW, Suite 330, Washington, DC 20008; E-mail:
ron.goetzel@truvenhealth.com.
Copyright C 2013 by American College of Occupational and Environmental
Medicine
DOI: 10.1097/JOM.0b013e3182728d61
achieve population health improvements and cost savings.
12
Further-
more, recent evidence suggests that worksite health promotion pro-
grams can achieve a positive return-on-investment of approximately
$3.00 saved to $1.00 invested for both medical- and absenteeism-
related costs.
10
Other benefits include improved worker morale and
positive company branding.
Although there is substantial research being performed on
this topic in the United States,
12–14
very little information is cur-
rently available on the prevalence of health promotion initiatives at
workplaces in other countries and on the state of health and well-
being of international workers.
Against this background, Discovery Health, a South African
private health insurer, initiated a joint project with researchers from
the Departments of Psychology and Statistics and Actuarial Science
at the University of the Witwatersrand in Johannesburg, the Human
Biology Department at the University of Cape Town, and the Institute
for Health and Productivity Studies at Emory University to identify
and study the “healthiest” companies in South Africa, on the basis
of a set of metrics that evaluated individual employee and overall
company “wellness.” This article describes the initial launch of the
Healthiest Company Index initiative, which garnered participation
from 71 employers and 11,472 of their workers.
HEALTH PROMOTION IN SOUTH AFRICA
In South Africa, the workplace has been a neglected arena
for health promotion, particularly in the area of NCCD. Like other
transitioning economies, South Africa is experiencing a burgeoning
epidemic of NCCD linked to lifestyle. Relative to baseline values
in 1997, NCCD showed a fivefold increase in 2004.
15
After human
immunodeficiency virus and AIDS, lifestyle-related chronic diseases
are the leading causes of death and disability in South Africa.
16
The
epidemic growth of NCCD has been driven by major economic and
social changes that include rapid urbanization and dramatic changes
in individual lifestyle.
17
These changes have been recorded in all
sections of the population but are most evident among employed
individuals, with health insurance, living in urban areas.
18
There is limited evidence
18–20
that some companies in South
Africa provide health promotion programs to their employees.
According to Sieberhagen et al,
21
employee wellness programs were
first introduced to the mining industry in the 1980s. In the last two
decades, health promotion initiatives have been adopted by other
industries as well. Programs common among employers include
training in occupational safety, employee assistance program, and
screening and counseling for human immunodeficiency virus and
AIDS. Because of sparse financial and health improvement outcomes
data, public knowledge and support for workplace health promotion
in South Africa are limited.
In conducting the Healthiest Company Index campaign, we
sought to (1) publicize the workplace as a fruitful setting for health
improvement, (2) document employer health promotion efforts in
this area and recognize organizations adopting best practices, and (3)
assess the health behaviors of employees at companies that aspire to
become the healthiest companies in South Africa.
Copyright © 2013 Lippincott Williams & Wilkins. Unauthorized reproduction of this article is prohibited.
JOEM
Volume 00, Number 00, 2013 1