ͳ Looking Good and Looking Smart Olivier GERGAUD KEDGE – Bordeaux Business School CRED, Université de Paris – Panthéon-Assas Victor GINSBURGH ECARES, Université Libre de Bruxelles and CORE, Université Catholique de Louvain Florine LIVAT KEDGE – Bordeaux Business School April 11, 2014 Abstract We document the link existing between perceived intelligence and perceived beauty. The analysis is based on original survey data computed by Epoll Market Research that provides thorough information on how 3,620 American celebrities are perceived by a representative sample of the American population. These celebrities are prominent people in fields like cinema, sports, music, business, politics, etc. We correlate intelligence scores with scores on eleven available physical attributes linked with physical beauty (attractive, beautiful, charming, classy, cute, exciting, glamorous, handsome, physically fit, sexy, stylish). Results show that being judged classy, charming, or stylish is positively associated with intelligence whereas looking cute, physically fit, or sexy sends a negative signal about cognitive skills. Keywords Attractiveness, beauty, charm, class, cuteness, excitability, glamour, handsomeness, physical fitness, sexiness, stylishness, intelligence