Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=wjpm20 Download by: [University of Nicosia] Date: 24 March 2016, At: 05:36 Journal of Promotion Management ISSN: 1049-6491 (Print) 1540-7594 (Online) Journal homepage: http://www.tandfonline.com/loi/wjpm20 Social Media and Societal Marketing: A Path for a Better Wine? Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri & Francesco Contò To cite this article: Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri & Francesco Contò (2016) Social Media and Societal Marketing: A Path for a Better Wine?, Journal of Promotion Management, 22:2, 268-279, DOI: 10.1080/10496491.2016.1121755 To link to this article: http://dx.doi.org/10.1080/10496491.2016.1121755 Published online: 23 Mar 2016. Submit your article to this journal View related articles View Crossmark data