1 Welcoming Their Hatred: Class Populism in Democratic Rhetoric in American Presidential Campaigns, 1932-2012 Jesse H. Rhodes and Kaylee T. Johnson University of Massachusetts Amherst Forthcoming, Presidential Studies Quarterly Conventional wisdom holds that Democrats have abandoned the language of class populism. Using a quantitative and qualitative content analysis of hundreds of Democratic presidential campaign speeches over the 1932-2012 period, we revisit the received view. We provide evidence that Democratic presidential candidates have made increasingly frequent references to the wealthy; have employed a consistently adversarial tone in statements referring to the affluent; have made increasingly frequent criticisms of Republicans’ alleged favoritism toward the rich; and have increasingly linked references to the wealthy to promises to assist less fortunate Americans through programmatic reforms. Our findings indicate that class populism is alive and well in Democratic presidential campaign rhetoric. Jesse H. Rhodes is Associate Professor in the Department of Political Science at the University of Massachusetts, Amherst. He is the author of An Education in Politics: The Origins and Evolution of No Child Left Behind (Cornell University Press, 2012), along with articles in Perspectives on Politics, Presidential Studies Quarterly, Political Behavior, Polity, and other journals. Kaylee T. Johnson is a doctoral student in the Department of Political Science at the University of Massachusetts, Amherst.