Journal of Consumer Research, Inc. The Information Processing of Pictures in Print Advertisements Author(s): Julie A. Edell and Richard Staelin Source: Journal of Consumer Research, Vol. 10, No. 1 (Jun., 1983), pp. 45-61 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/2488855 . Accessed: 09/02/2015 08:30 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . The University of Chicago Press and Journal of Consumer Research, Inc. are collaborating with JSTOR to digitize, preserve and extend access to Journal of Consumer Research. http://www.jstor.org This content downloaded from 152.3.153.137 on Mon, 9 Feb 2015 08:30:26 AM All use subject to JSTOR Terms and Conditions