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© 1996 Psychology Press, an imprint of Erlbaum (UK) Taylor & Francis Ltd
THINKING AND REASONING, 1996, 2 (2/3), 141–173
The Methodology of Social Judgement Theory
Ray W. Cooksey
University of New England, Australia
Social Judgement Theory (SJT) evolved from Egon Brunswik’s Probabilistic
Functionalist psychology coupled with multiple correlation and regression-based
statistical analysis. Through its representational device, the Lens Model, SJT has
become a widely used, systems-oriented perspective for analysing human
judgement in specific ecological circumstances. Judgements are assumed to result
from the integration of different cues or sources of perceptual information from
the environment. Special advantages accrue to the SJT approach when criterion
values (or correct values) for judgement are also available, as this permits the
comparison of judgement processes to environmental processes and leads
naturally to the generation of cognitive feedback as an aid to facilitate learning.
In contrast to more prescriptive approaches to decision analysis, the SJT approach
analyses judgements by decomposing the judgement process after judgements
have been rendered. This a posteriori decomposition is accomplished by first
using multiple regression analysis to recover prediction equations for both the
judgement and ecological systems and then using the Lens Model Equation to
compare those systems. SJT methods maintain close contact with ecological
circumstances by employing the principle of representative design (which focuses
on how the researcher obtains the stimuli for judgement) and avoiding
unwarranted over-generalisations from nomothetic aggregation (e.g. averaging
across judges) through the use of idiographic–statistical analysis. SJT methods
have proven valuable in the analysis of individual judgements as well as group-
based judgements where conflict becomes likely.
INTRODUCTION
Social Judgement Theory (SJT) evolved through the 1960s and 1970s as a
methodology and a perspective for understanding human judgement as it was
exercised within a particular ecological context (see Doherty, this issue, for
greater elaboration on the historical and theoretical underpinnings of SJT).
Hammond, Stewart, Brehmer, and Steinmann (1975) considered the theoretical,
methodological, and practical implications of SJT, and provided the first
relatively complete description of the application of Brunswik’s probabilistic
functionalism (with the Lens Model as its conceptual vehicle) and principles of
representative design to the study of human judgement. Building on Brunswik’s
Requests for reprints should be sent to Ray W. Cooksey, Dept of Marketing and Management,
University of New England, Armidale, NSW 2351, Australia.