Tourism Review International, Vol. 11, pp. 00–00 1544-2721/07 $60.00 + .00 Printed in the USA. All rights reserved. Copyright © 2007 Cognizant Comm. Corp. www.cognizantcommunication.com 1 Address correspondence to Larry Dwyer, School of Economics, Faculty of Business, University of New South Wales, Sydney, NSW 2052, Australia. Tel: 61 2 9385 2636; Fax: 61 2 9313 6337; E-mail: l.dwyer@unsw.edu.au CORPORATE RESPONSIBILITY AS ESSENTIAL TO SUSTAINABLE TOURISM YIELD LARRY DWYER,* LEO JAGO,† MARG DEERY,† and LIZ FREDLINE‡ *School of Economics, University of New South Wales, Australia †STCRC Victoria University, Australia ‡Griffith University, Australia In parallel with the development by other social scientists of the philosophy of corporate social re- sponsibility (CSR) and, relatedly, triple bottom line reporting, tourism researchers have been devel- oping indicators of tourism yield. The notion of “sustainable yield” includes the dimensions of eco- nomic, social, and environmental yield. This article first discusses the link between these developments highlighting the results of the authors’ attempts to develop financial, social, and environmental mea- sures of tourism yield. It discusses these measures with regard to specific tourist markets. It also discusses the challenges faced in converting these independent measures into an overall measure or index of “sustainable yield” consistent with CSR reporting. Key words: Tourism yield; Corporate social responsibility; Financial yield; Environmental yield; Social yield tives, and understands that long-term viability de- pends on integrating all three objectives in decision making. Rather than regarding social and environ- mental objectives as costs, a sustainable enterprise seeks opportunities for profit in achieving these goals. Crucial to the achievement of sustainable tour- ism is corporate social responsibility (CSR). While there is no commonly accepted definition of CSR, the World Business Council for Sustainable Devel- opment (1997) states that: Introduction For tourism development to have sustainable out- comes at the destination level, business operations must be sustainable. Sustainable development for business means adopting strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future. The sustainable business has interde- pendent economic, social, and environmental objec-