Politics
1–17
© The Author(s) 2016
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DOI: 10.1177/0263395715626945
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The dark double: the American
media perception of Russia
as a neo-Soviet autocracy,
2008–2014
Andrei P Tsygankov
San Francisco State University, USA
Abstract
This article combines quantitative and textual analysis of editorials in leading American newspapers
devoted to Russia’s internal politics from 2008 to 2014. Despite rapprochement under President
Dmitry Medvedev, the media image of Russia has been overwhelmingly negative since 2008.
Negative media editorial opinions of Russia reflect fears of autocratic political systems that are
represented as a dangerous mirror image of the American system. To maintain this binary, aspects
of Russian politics that did not fit into the neo-Soviet autocracy narrative were ignored. An original
contribution of the article is its identification of key frames used by leading American media outlets
to construct a narrative about contemporary Russia as a neo-Soviet autocracy. It demonstrates
that this narrative is instrumental in confirming domestic perceptions of American national identity
that emphasize its association with freedom at home and leadership of the ‘free world’ abroad.
As such, these findings are significant for reaffirming the importance of media framings, associated
narratives, and control over them to global governance and soft power.
Keywords
identity, media framing, narratives, Russia, United States
Received: 18 May 2015; revised version received: 5 November 2015; accepted: 29 November 2015
There is no way to ignore the dark side – the soul-crushing repression,
the cruel new antigay and blasphemy laws and the corrupt legal system in
which political dissidents are sentenced to lengthy terms on false charges.
The New York Times (7 February, 2014a)
Corresponding author:
Andrei P Tsygankov, Department of International Relations, San Francisco State University, 1600 Holloway
Drive, HSS 336, San Francisco, CA 94132, USA.
Email: andrei@sfsu.edu
626945POL 0 0 10.1177/0263395715626945PoliticsTsygankov
research-article 2016