Available online at www.worldscientificnews.com WSN 34 (2016) 74-85 EISSN 2392-2192 GrameenPhone Faces Problem in Rural Economy: A Case-study deals with ‘Rural Economy’ Muhammad Rehan Masoom United International University, UIU Bhaban, House# 80, Road No. 8/A (Old 15), Satmosjid Road, Dhanmondi, Dhaka 1209, Bangladesh E-mail address: rehan_1611@yahoo.com ABSTRACT Telecommunication industry is one of the most dynamic and vibrant sectors, especially for the developing nations that have a huge population. However, unlike the developed nations, the infrastructure and the political scenario of the developing countries, indeed, posits various challenges. The expansion of multinational businesses requires becoming aware of not only the cultural differences, but the governances with proper emphasize. The case study deals with the recent SIM Tax issues and underlines the prospect of „Mobile Operators‟ in the rural economy of Bangladesh. Keywords: Telecommunication Industry; SIM tax; Rural Marketing; Rural Banking 1. INTRODUCTION "Definitely, there is a big market in the rural area. So, we are focusing on it," Anders Jensen, the CEO of Grameenphone, aforementioned this when he and other eminent officials made up the visit of Boro Koyer village in Gazipur in April 2008 (Star Business Report, 2008). The chief intent of the visit was to recognize the villagers' communications demands and their experiences with mobile telephone, and to understand what Grameenphone could do to address those needs. GrameenPhone is the leading wireless operator of the country with a network that covers over ninety percent of the population. The Village Phone Program bears a