Organising Interface Research: The Individual and the Group Organising Interface Research: the Individual and the Group 107 - 117 David Carson Audrey Gilmore Aohdeen O’Donnell University of Ulster Jordanstown, Northern Ireland Abstract: The authors describe a research model that they have found particularly helpful in their pursuit of ‘Interface’ research. They are keen to share what they consider good practice with other colleagues who are either considering conducting research into, or are keen to start researching into, the ‘Interface’. INTRODUCTION The aim of this paper is to revisit some fundamentals and basics of researching in order to remind us of the proven mechanisms that underpin good research practice. For example, our research should follow the proper procedures for identifying a research topic; defining and refining research aims and objectives; and founding our conceptualisations on comprehensive literature reviews. The paper will also reflect on what should be included in an individual research plan and how we might organise our research plan within appropriate timescales. A significant aim of the paper is to illustrate how research synergy can enable the development of group research which offers greater efficiency over individual research programmes. The rationale is based on the assumptions that supervision and teaching in marketing/entrepreneurship interface research is individualistic and fragmented, therefore it cannot achieve meaningful efficiency. Also, we observe that ‘other’ social science disciplines have achieved efficiency through synergy, for example bio- chemistry whereby candidates work together on specific research areas whilst individually examining a unique research problem Organising Interface Research: the Individual and the Group: 107-118 © Journal of Research in Marketing & Entrepreneurship, Volume Three, Issue 2, 2001 107