1124
The Happy Spotlight: Positive Mood and
Selective Attention to Rewarding Information
Maya Tamir
Boston College
Michael D. Robinson
North Dakota State University
& Slovic, 2006). By this reasoning, positive mood states
should facilitate a selective focus on desirable features of
the environment, and such selectivity effects, in turn, could
potentially explain why it is that positive mood states
facilitate the attainment of positive outcomes.
Although many mood-cognition frameworks invoke
basic cognitive processes related to attention, encoding,
and automatic spreading activation, it is striking that
the data in support of such frameworks typically relate
to relatively “downstream” correlates such as judg-
ments or behavior (for a review, see Bower & Forgas,
2000). The latter outcomes are complex, and there are
theoretical disputes concerning how to interpret them
from a cognitive perspective (for a review, see Schwarz
& Clore, 1996). Thus, we follow Niedenthal and
Halberstadt (2000) in focusing on early cognitive effects
of mood states, which should be useful in understanding
why mood states have the downstream effects that they
do. Specifically, we examine the possibility that positive
mood states bias attention toward rewarding stimuli in
selective attention tasks. This hypothesis is discussed in
light of prior theory and data involving social cognition,
mood states, and selective attention, as reviewed below.
Authors’ Note: Support is acknowledged from the National Institute of
Mental Health (NIMH 068241) to Michael Robinson and from
Positive Psychology Pod Grant Funding to Maya Tamir and Michael
Robinson. Correspondence concerning this article can be directed to
Maya Tamir, Psychology Department, Boston College, 140 Common-
wealth Ave., Chestnut Hill, MA 02467. Internet correspondence can be
directed to the first author at tamirm@bc.edu.
PSPB, Vol. 33 No. 8, August 2007 1124-1136
DOI: 10.1177/0146167207301030
© 2007 by the Society for Personality and Social Psychology, Inc.
Positive mood states are thought to sensitize individuals
to rewards in their environment, presumably in the
service of approach-related decision making and behav-
ior. From a selective attention standpoint, such mood-
related effects should be associated with selective
attention biases favoring rewarding stimuli. No prior
results along these lines have been reported. Therefore,
the authors conducted a systematic program of research
designed to document such relations. Study 1 found that
daily positive mood states were associated with atten-
tion to reward words in a spatial probe task. Studies 2-
5 replicated this association in the context of mood
manipulations. The latter studies also show that the
effect generalizes across different mood manipulation
procedures, is specific to positive mood states, and is
particularly apparent in relation to rewarding (vs. non-
rewarding) positive stimuli. The results extend our
knowledge of mood-cognition relations and have
important implications for understanding the social
cognitive consequences of positive mood states.
Keywords: mood; cognition; positive affect; attention
P
ositive affect may facilitate the attainment of desirable
outcomes (Frederickson, 2001). In support of this idea,
high levels of positive mood states are associated with
higher income, more successful social interactions, and a
longer life span (Lyubomirsky, King, & Diener, 2005).
What are the mechanisms by which positive mood states
facilitate the attainment of desirable outcomes? In general
terms, mood-cognition frameworks have emphasized
mood-congruent processing, whether related to judgment
(e.g., Schwarz & Clore, 1983), memory (e.g., Bower,
1981), or decision making (e.g., Peters, Vastfjall, Garling,
© 2007 Society for Personality and Social Psychology, Inc.. All rights reserved. Not for commercial use or unauthorized distribution.
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