This is the authors’ final peer reviewed (post print) version of the item published as: D'Souza, Clare and Taghian, Mehdi 2005, Green advertising effects on attitude and choice of advertising themes, Asia Pacific journal of marketing and logistics, vol. 17, no. 4, pp. 51-66. Available from Deakin Research Online: http://hdl.handle.net/10536/DRO/DU:30008786 Reproduced with the kind permission of the copyright owner. Copyright : 2005, Emerald