Original Article Entrepreneurial value creation through green microfinance: Evidence from Asian microfinance lending criteria Received 18 July 2010; revised 25 February 2011; accepted 1 April 2011 Geoffrey R. Archer a, * and Lisa Jones-Christensen b a Royal Roads University, 2005 Sooke Road, Victoria, BC V9B5Y2, Canada. b Kenan Flagler Business School, University of North Carolina at Chapel Hill, CB 3490 McColl Building, Chapel Hill, NC 27599, USA. *Corresponding author. Abstract Microfinance has proliferated as both a poverty alleviation tool and catalyst for entrepreneurs running small-scale businesses with support from microloans. This article examines four rationales for incorporating concern for the natural environment into the practice of microfinance and suggests a typology to categorize microfinance sustainability initiatives as preserving, evolving, sustaining or restoring. Using a binomial descriptive content analysis of publicly available lending criteria, we investigate the incidence of ‘green microfinance’ in a sample of 40 Asian microfinance institutions (MFIs) – all members of the Banking with the Poor Network in Bangladesh, India, Indonesia, Laos, Nepal, Pakistan, Philippines, Sri Lanka, Thailand and Vietnam. We conclude that despite the existence of viable and strategic rationales to support the proliferation of ‘green’ microfinance, very few MFIs actually embed such a commitment into the structure of their financial products. This disconnect reveals that current microfinance practice in Asia, to the extent that it may ignore the natural environment, may correspondingly endanger the health and livelihoods of the very people it is designed to help. We consider this study as investigative and in need of replication in other regions; however, it reveals key contradictions while also suggesting strategic redirections for the microfinance field in Asia and elsewhere. Asian Business & Management (2011) 10, 331–356. doi:10.1057/abm.2011.9; published online 1 June 2011 Keywords: microfinance; microcredit; green; poverty; environment; sustainability Introduction The current business environment is characterized by increased interna- tional attention to climate change and related environmental sustainability r 2011 Macmillan Publishers Ltd. 1472-4782 Asian Business & Management Vol. 10, 3, 331–356 www.palgrave-journals.com/abm/