J.-S. Pan, S.-M. Chen, N.T. Nguyen (Eds.): ACIIDS 2012, Part III, LNAI 7198, pp. 178–186, 2012.
© Springer-Verlag Berlin Heidelberg 2012
Using Eyetracking in a Mobile Applications
Usability Testing
Piotr Chynal, Jerzy M. Szymański, and Janusz Sobecki
Institute of Informatics, Wroclaw University of Technology
Wyb.Wyspianskiego 27, 50-370 Wroclaw, Poland
{Piotr.Chynal,Jerzy.Szymanski,Janusz.Sobecki}@pwr.wroc.pl
Abstract. In this paper we present general problems of a mobile application
usability testing by means of eyetracking. The motivation for considering this
problem is the fact that eyetracking is still one of the most advanced usability
testing tool. We achieved that by performing two eyetracking tests with the
participation of users. We tested mobile application on smartphone and PC
emulator, to find out which method gives the most valuable results. Both tests
showed that eyetracking testing of mobile applications gives valuable results
but to make it really efficient professional equipment designed for mobile
eyetracking is required.
Keywords: Eyetracking, Usability, Human-Computer Interaction.
1 Introduction
Modern information systems often suffer from many usability problems. Applications
developed for mobile phones are no exception [11], [12]. The ISO9241-11 norm
defines usability as “extent to which a product can be used by specified users to
achieve specified goals with effectiveness, efficiency and satisfaction in a specified
context of use” [8]. There are several well known techniques for the usability
verification (for example focus groups, interviews, observations, surveys, etc.). One
of the most interesting usability testing techniques is eyetracking [4], [9]. This method
enables to track the movement of user gaze on the screen, using a special infrared
camera called eyetracker. In result of such test we receive graphical reports of where
users were looking during performing tasks in the application. This provides data for
effectiveness and efficiency analysis. It has few disadvantages, such as motionless
head during eye tracking, using a variety of invasive devices, a relatively high price of
commercially available eye-trackers and a difficult calibration [3], [9]. However, it
provides very valuable information for usability studies. All of them are based on the
eye-mind hypothesis that what a person is looking at, is assumed to indicate the
thought on top of the stack of cognitive processes.
The main purpose of our study was to verify the known eyetracking method in the
considerably new, mobile environment. ComScore study [7] shows, that Smartphone
adoption in the U.K., France, Germany, Spain and Italy has grown 41 percent in the
past year (2010). The importance of mobile phones is increasing in the everyday life,